Friday 5 April 2019

Fanfic, participatory culture and Transmedia Storytelling

Fanfic is writing by fans who either want more of their favorite works; or who want more from their favorite works.

Students live in what Jenkins (2009: 5) named Participatory culture in which individuals are not mere consumers but prosumers.

Jenkins defines participatory culture as one with
1. relatively low barriers to artistic expression and civic engagement,
2. strong support for creating and sharing creations with others,
3. some type of informal mentorship whereby what is known by the most experienced is passed along to novices,
4. members who believe that their contributions matter, and
5. members who feel some degree of social connection with one another (at the least, they care what other people think about what they have created).

Thus, participatory culture is one possible road into meaningful, genuine and connected learning. We can lead our students to take an active role in this creative and decision making process. If we think of reading as sharing, meaning making, deconstructing, then we can exploit the potential for transmedia storytelling: "Transmedia stories at the most basic level are stories told across multiple media"(Jenkins 2009: 86). Eg: Pokemon (cartoon) Pokemon Go (videogame), Jane Austen's Pride and Prejudice and the vLOG "Lizzie Bennet's diaries", Breaking bad & Better Call Saul.
Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.
By Henry Jenkins
(Find out more about this topic here)

The Lizzie Bennet Diaries is an American single-frame web series which has been adapted from Jane Austen's Pride and Prejudice. The story is conveyed in the form of vlogs (video blogs). It was created by Hank Green and Bernie Su. It also has Twitter and Tumblr accounts.



To commemorate the 200th anniversary of the death of Jane Austen in 2017, the BBC looked at how Mr Darcy might fare on Tinder. You can read the article here.



Jenkins, H. (2009) Confronting the challenges of Participatory Culture. Massachusetts: MIT Press.
Scolari, C. A. (2009). Transmedia storytelling: Implicit consumers, narrative worlds, and branding in contemporary media production. International Journal of Communication, 3, 586-606. Retrieved from http://ijoc.org/ojs/index.php/ijoc/article/viewFile/477/336. Sutherland, J. (2011) How Literature Works. 50 Key Concepts. New York: Oxford University Press.

No comments:

Post a Comment